About
We are a creative collective,
each of us with a unique set of skills,
united with a common passion for food as well as honing our craft.
Our Team
Edmund Goh
Creative Director, Photographer, Food Stylist
Edmund’s path wasn’t a beeline path. He was an Art student, trained in Culinary Skills at Shatec and had the opportunity to create and operate a successful F&B business. All of which gives him a firm grasp of what the market requires and his passion for the F&B industry is exhibited in his work.
Apart from photography, he has also managed branding, marketing, social media as well as copywriting, allowing him to have a clear understanding of your business needs and the ability translate them into advertising & visuals that helps improve businesses.
Favourite Food: Neopolitan Margherita Pizza, Otoro Sushi, Steak(Medium rare), Mee Pok Dry, Pasta, Cheese Burger, Ramen, Prawn Mee.
Joel Heng
Director Of Photography
Joel Heng is a Director of Photography based in Singapore. After his GCE ‘O’ Levels, he pursued an internship with a television production company. He then spent 13 years in the ranks of the technical crew before shooting his first television commercial.
In 2016, he was nominated for Best Cinematography at the Apollo Awards, for his work on Eysham Ali’s TRAPPED MINDS (2016).
A rebel at heart- Joel continues to question narrative conventions, coupled with his innate curiosity and his hands-on approach to problem solving. He brings to the table a knack for practical boundary pushing that remains a driving force in his search for emotional truth in his images.
Favourite Food: Gyukaku, Shabusai, Buffets.
Jeremy Tan
Motion Graphics Designer, Photographer
Jeremy studied at Singapore Polytechnic with a Diploma in Visual Effects & Motion Graphics. His hobbies include taking photos during his free time or immersing in 3D work. He used to take photos with his phone and found it enjoyable and has since then started taking photos every day. He was exposed to 3D & Design work in school and loved how it's endless possibilities of creating art pieces in 3D which one can visualise what one creates in real-time.
And so, what started as his passions have now become his career. He has many favourite foods as he loves eating and is always curious to try new types of food. His go-to choices are Japanese food or anything with cheese.
Favourite Food: Steak, Pizza, Sushi, Sashimi, Hotpot, Ramen, Durian, American Cheeseburgers, Fried Chicken & Healthy Grain/Salad Bowls
